Kforce Senior Marketing Manager - Strategic in Irving, Texas

Kforce has a client seeking a Senior Marketing Manager - Strategic New Business in Irving, TX.Summary:This is a client headquartered in Irving, TX, a leading manufacturer of computer peripheral equipment including color and monochrome printers and multifunction products. The company is responsible for the sales and distribution for such products in the United States. To continue and accelerate our growth, this client is seeking a dynamic, high energy, and accomplished Senior Marketing Manager.In addition to meeting and exceeding assigned objectives, the responsibilities of the position are:

  • Maintain an in-depth understanding of the marketplace, end users, and technologies as related to product line responsibilities; these product lines will include Industrial LED, Label, Textile, and Continuous Print

  • Responsible for product life cycle management including identifying opportunities to capitalize on product line/product strengths and approaches to rectify/minimize product line/product weaknesses

  • Assist with the original, 2H, and 3-year Business Plans for assigned product lines; assist with the rolling monthly sales forecast by SKU; responsible for achieving 85% forecast accuracy

  • Manage the Industrial BU Marketing team to develop Marketing programs and materials to support the Sale and awareness of the product lines assigned; materials include brochures, competitive proposition, Sales training materials, print samples, Welcome Kits, and awareness campaigns

  • Participate in quarterly sales and annual review meetings with key customers

  • Ensure that the sales channels and the end user purchasers of assigned product are kept informed of promotional activities and changes in prices and design

  • A successful candidate would reside in the Dallas, Texas area and possesses 7 or more years' track record of success in decision-making roles within marketing and marketing strategy in a technology-focused industry

  • Thorough knowledge of and experience in the printer industry

  • Strong marketing skills needed

  • Will need to train technically

  • Strong leadership capabilities

  • Supporting specific products

  • A lot of travel to trade shows (40%)

  • Technology industries preferred

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:YearsMinimum Compensation:110000.00Maximum Compensation:115000.00