Dell Senior Advisor, Digital Marketing & Communication (17000VW8) in Round Rock, Texas
Senior Advisor, Digital Marketing & Communication (17000VW8)
Job ID R04991
Date posted 10/09/2017
Location Round Rock, Texas
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The US/CA Premier online e-commerce team is seeking an experienced and creative marketer to drive marketing programs. The role will focus on driving regional demand generation & customer programs using a data driven approach. They will work closely with sales leadership and global marketing teams to create & execute impactful and innovative marketing programs.
Role Responsibilities - Collaborates with overall messaging with customers & technology partners around elements such as digital enhancements and co-marketing activities. - Utilizes standard campaign methodology and metrics to track marketing/sales efforts and drive program results throughout quarter/year. - Develop stakeholder communications which consists of field sales communications, customer communications, internal communications via vehicles such as emails, - Works with Corporate Communications team and business leaders to increase visibility, education and awareness of Premier customers through use of case studies. - Recommends and/or selects appropriate targeted messages and mediums to drive customer behavior tied to marketing plans. - Establishes communication strategies for campaign efforts by audience and segment. - Manages day-to-day campaign activities including working with virtual team to drive execution against objectives and deadlines. - Integrates with regions & regional sales to ensure campaign objectives are understood and communicated, campaign milestones hit, and in-period adjustments made based on requirements and/or market shifts. - Prepares materials for internal and external presentations on products, business plans and leadership communications. - Establishes campaign KPIs, dashboards, and communications cadence to leadership on performance.
Requirements - The ideal candidate will have a minimum of 8 to 10 years of technology-related marketing communications experience. - Proven success driving audience acquisition and engagement efforts. - Strong written and verbal communications skills including messaging development and copywriting; ability to think on feet. - Self-organized, self-starter, with a demonstrated ability to achieve objectives. - Able to operate in matrix organizations and manage multiple projects concurrently; comfortable working with remote colleagues and stakeholders; experience working across disciplines and geographies; excellent interpersonal and executive presence skills, including a proven ability to develop and maintain relationships, especially with Field and Sales teams. - Bachelors degree in Business Administration, Marketing, Communications or related field required. - Proficiency in MS Word, Outlook, Power Point and Excel mandatory; strategic and technical understanding of digital/social networking platforms, HTML, video production and webcasts Preferences - Knowledge of internal communications strategies and best practices - Knowledge of external communications strategies and best practices - Proficiency in using online tracking and measurement tools - Bachelor's Degree required. MBA Preferred Company Description With more than 100,000 team members globally, we promote an environment that is rooted in the entrepreneurial spirit in which the company was founded. Dells team members are committed to serving our communities, regularly volunteering for over 1,500 non-profit organizations. The company has also received many accolades from employer of choice to energy conservation. Our team members follow an open approach
Why work with us? - Life at Dell means collaborating with dedicated professionals with a passion for technology. - When we see something that could be improved, we get to work inventing the solution. - Our people demonstrate our winning culture through positive and meaningful relationships. - We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential. - Our team members health and wellness is our priority as well as rewarding them for their hard work.
Dell is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. Dell encourages applicants of all ages.