Coca-Cola Bottling Company Consolidated Red Classic - Brokerage Regional General Manager in Dallas, Texas

Red Classic - Regional General Manager - Brokerage Operations


Red Classic is a subsidiary of Coca-Cola Bottling Co. Consolidated—one of the most recognized brands in history—our objective is to deliver the finest service available in truck load and less than truckload transportation, dedicated contract carriage, transportation management, freight brokerage and maintenance services nationwide.

Directly responsible for the overall success of the assigned branch within the Brokerage Division. Will have responsibilities for all personnel decisions, business planning, P&L; management, business development, and employee management related to their respective branch. Will report directly to the Director of Operations for the Brokerage Division and work inside of all company guidelines to achieve maximum branch profitability. Although the Branch will be responsible for all brokerage freight originating from their assigned territory brought in by the outside sales department, ultimate responsibility for business development will lay with the branch General Manager.


  • Build a productive team focused on moving freight out of their assigned territory

  • Develop an effective business plan to execute business profitably

  • Effective P&L; management

  • Personnel management - make all personnel decisions

  • Establish and oversee business development plan

  • Employee training and development

  • Oversee the development of branch customer portfolio

  • Oversee pricing for business originating from designated region

  • Ensure timely and effective problem resolution for all customers, carriers, and employees

  • Meet all company goals and expectations

  • Identify and drive efficiency efforts through branch

  • Ensure all company policies and procedures are met

  • Establish and maintain a professional and positive work environment

  • Lead by example as a representative of the Company’s core values and mission

  • Collaborate with senior management to develop continuous improvement methodology in key areas of service, profit, growth and succession planning.


  • Extensive experience in the brokerage/transportation industry

  • Successful inside and outside sales track record in transportation industry

  • Entrepreneurial spirit

  • Multi-tasking ability

  • Attention to detail and confident decision making skills

  • Work hard – Play hard attitude

  • Effective communication and customer service skills

  • Willingness to roll up sleeves and perform in any role necessary

  • Enthusiasm and high energy

  • Bachelor's Degree in related field is required along with a valid driver's license

*Red Classic is an equal employment opportunity employer *

Location: Dallas, TX

Job Code: RC1510