Blackhawk Network Channel Marketing Manager in Lewisville, Texas
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a leading prepaid and payments global company, which supports the program management and distribution of gift cards, prepaid telecom products and financial service products in a number of different retail, digital and incentive channels. Blackhawk’s digital platform supports prepaid across a network of digital distribution partners including retailers, financial service providers, and mobile wallets. Blackhawk’s Achievers Employee Success Platform™ enables social recognition, which dramatically increases employee engagement and drives business success. For more information, please visit www.blackhawknetwork.com or websites Achievers, Blackhawk Engagement Solutions, Cardpool, ExtraMeasures, Gift Card Lab, Gift Card Mall, GiftCards.com and OmniCard.
Hawk Incentives shapes how the how the world’s biggest brands engage and reward. As a Channel Marketing Manager. You are responsible for building the strategy, sales support and go-to-market plan for our Partner channel and their projects contributing to our multi-billion dollar business portfolio. This new role will work hand-in-hand with lead gen management, sales teams, experts and clients to define, refine and effectively sell our incentive reward solutions to increase revenue.
We are seeking an experienced B2B Channel Marketing Manager. The ideal candidate must have an innate understanding of business buyers, partner engagement and key CRM/Marketing technology. They will love and will be truly passionate about assisting Partners – and the impact it can have on the bottom line.
You will provide thought leadership to help our partner channel leverage HI marketing campaigns, assets, and collateral.
Using your consulting skills, you will advise our partners on HI marketing best practices and tactics and bring theirs back to our team.
You will develop and coordinate annual and bi-annual strategic surveys and in person work sessions with key Partner and HI leadership.
The right person for this position will be able to demonstrate great communication skills and their creative energy and passion for shaping successful, measurable programs. This is not a cookie-cutter job and we are not looking for cookie-cutter people. We are looking for a leader and a doer. Build your credibility by example, create quick wins and collaborate across the company. Create channel passion internally and externally.
Drive the development and execution of annual and quarterly strategic marketing activation plans that support and drive Partners’ sales growth
Assist in bringing to life and effectively communicating Hawk Incentive’s value proposition through in market activation and execution within the Partner Channel
Assist in leveraging consumer & customer insights, market trends, product trends, competitive trends, and 1st & 3rd party research to identify new activation opportunities while increasing existing programs sales
Conduct annual/bi-annual strategic planning & product development in-person work sessions and surveys influencing future roadmap development and growth journeys
Provide thought leadership and necessary training and understanding of all HI product offerings, marketing campaigns, assets and collateral to support our channel partners maximizing their business growth
You will serve as a liaison between Partners and HI business leaders facilitating greater collaboration among all to drive joint planning and engagement for success with our partners
Partner with our lead gen management team facilitating account based marketing efforts
Own sales enablement tools and portal: Create documentation and materials for training and sales support, including market analyses, presentations, proposals events and training.
Become experts in what we do and why we do it. Support sales and clients by becoming subject matter expert.
5+ years of B2B Marketing experience; prefer prior marketing experience working with partner channel and an understanding of the respective landscape and responsibilities
Demonstrated success in driving revenue, new markets and sales acceleration with smart Channel Marketing
Proven GTM approach and process that can be implemented quickly within the organization
Experience with B2B Software or Marketing Services needed. Experience with rewards, incentives or promotion management is a bonus!
Experience managing a project across all functional teams responsible.
Refined training, presentation and communication skills.
Proficient in Word, Excel and PowerPoint.
Ability to fight for best possible customer experience at ALL levels.
Common sense is a MUST.
This role is a key position within the broader Marketing team. Product Marketing, creative, content, demand generation, marketing operations and external agencies support the organization.